Sat May 2 '20 Announcement
over 4 years ago
– Sat, May 02, 2020 at 02:23:37 PM
Hey Backers!
As some of you may have noticed, we recently updated our company's branding. With this change came a new name: eno. As is typical, we wanted to give you a little behind-the-scenes look into the change, and answer a few questions we've been getting.
TL;DR
We've updated our branding, and changed our website. You can now follow us at enophone.com, and view our monthly updates at enophone.com/blog!
Rest assured that nothing's changed with your preorders - we're still on the same schedule, and are prioritizing getting your units above all else. In addition to the headphones, you’ll now be getting access to our entire platform, including two new software products: enowork, and enosound. Check it out on our new site!
Q1: what's changed?
In short: we have a new look! While the headphones are still the same, we've redesigned our website, updated the pictures to reflect the final product, and tweaked every facet of how we describe ourselves.
To start, our new website is now enophone.com. We're working on redirecting the domain of thinkmindset.com to point to the new site, but this may take a few days to update. If you need to reach us, emails sent to @thinkmindset.com domains will still be received, and emails sent to @enophone.com domains will be possible in the coming days.
More precisely, the biggest changes to our branding are twofold:
First, we've updated our product offering to reflect the progress we've made on the software over the past years. Our two offerings, enoworkand enosound, are ages ahead of what we had build when we launched our first campaign. Being so close to shipping our first product, we felt it was time to properly unveil these tools to the world, and share what we've been working so hard on for the last years.
Second, we've changed our company name from Mindset to Eno. With the new products mentioned above, we struggled to fit them in our existing branding. To date, Mindset has referred to both our product and our company. As we added our app and music platform, we felt it was time to refresh the way we speak about these tools: as an ecosystem, rather than simply a headphone. This meant a new language, which started with the name.
Eno embodies the focus and simplicity we had always intended. Literally "one" backwards, it conveys our desire to help you prioritize and focus on the one thing that truly matters in any moment - whatever that may be. We're very excited about this new direction, and are glad to finally be able to share it with you all.
Q2: What does this mean about our pre-orders?
Nothing's changed! Our priority has always been, and remains shipping you a fantastic product, and we're doing everything we can to do so as promptly as possible. Our timeline has not changed since last update, and despite the recent delays due to COVID-19 we are prioritizing getting your orders out as soon as possible above all else.
This new branding is not orthogonal to that goal. Beyond the shipment of our first product, we intend to continue supporting, refining, and innovating on this product to add more functionality, and create a better experience for you all. This, naturally, will require that we continue to sell more products to more customers, to fund the R&D required to create these new experiences, and run the servers for the existing ones. As a result, we need to begin testing our marketing messaging as early as possible. You may notice advertising starting again as we target new customers while shipments are getting ready. Overall this is good news: it means we’re getting ready to ship to you, and later to even more people.
We strongly believe in our mission to help the world reclaim their attention, and focus on the things that matter. We've been honoured by your support throughout this adventure. We've also been humbled by the incredible struggle we've had in manufacturing our product, and fully acknowledge the frustration we've all felt. This experience has been a significant learning process for us, and we hope that we've been able to share some of that learning with you.
In response, we've also experienced incredible positivity. We've spoken to many of you 1 on 1 about your struggles with focus, and shared our own journey as well. We've received an incredible amount of support and encouragement from many of you that truly believe in the mission we're striving for. Engaging with you in this way has been the most rewarding part of this process, and we're forever grateful for the love that you've shared.
As we more towards shipping our first product, and scaling up our marketing efforts, we ask that you continue to share this positivity. Your comments, messages, and feedback mean the world to us, and will genuinely help us in our goal of building a community around focus and productivity, where we can all benefit and continue to grow.
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Thank you all again for the support - we look forward to getting you feedback on the new branding in the comments!
We'll be posting our next months update in the coming weeks. Until then, lots of love!
- The eno team
